Practical AI. Connected operations. A person accountable.

I build AI systems that run small businesses — finance-trained, building in public

Listing sites, AI call handling, CRMs and lead pipelines: I build the systems that run my own businesses, then build the same for yours, with a person approving what matters.

Work with me See what I've built

Start with what's slowing you down. You don't need a finished brief.

Operator of AI-run businesses, building in publicTrusenda CRM, built solo, live on web & iOSFinance background · FAU '20

Case studies

From a business problem to a working system.

Explore the full portfolio

01 / AI-run listing site & lead pipeline · My own businesses

Palm Beach Warehouses: an industrial listing site that runs on agents.

A commercial real estate site for warehouse and flex space in Palm Beach County. AI agents keep listings and local guides current, check every listing against its live source, and route each new inquiry into a lead pipeline so a person follows up fast.

Visit the site

02 / AI front office · My own businesses

CallsHandled: an AI receptionist for local service businesses.

An AI front office that answers calls, captures the details of each job and hands the lead to the owner, so small businesses stop losing work to missed calls. I build and operate it myself.

Visit the site

03 / CRM & lead pipeline · My own businesses

A CRM and lead pipeline I built and run.

Trusenda is a lead-management CRM I designed and built solo for web and iOS (live on the App Store). It tracks speed to lead, deal stages and the next step on every lead. A pipeline handles scraping, enrichment and scoring, and every new lead is also handed to a separate lead desk with a 5-second timeout that can never block the save.

Outcome (small samples): found and fixed a form bug on Sept 27 that had shown visitors "Failed to submit" for three weeks. Median time to first reply went from 28 hours (Sept 15–Oct 15, 14 leads) to about 1 business hour for the 6 leads touched Oct 9–16. I keep measuring it weekly.

Explore the software work

Demo

Demo coming soon

A short walkthrough of an AI-run lead workflow on sample data, labeled DEMO.

Also: industrial real estate sales associate, Palm Beach

How I help

Find the handoff.
Make the work flow.

We start with the process and the people using it, then decide what is worth changing.

Keep inquiries moving.

Connect intake, lead details and follow-up so your team can see who needs an answer and what happens next.

Talk through your intake

Connect the repetitive work.

Link the tools you already use. Build a custom workflow or interface where the existing pieces don't fit.

Explore a workflow

See the numbers and exceptions.

Bring reporting, financial models and operational signals into a view that helps you decide where to act.

Discuss your reporting

A useful first conversation

Start with one bottleneck.

You can bring a rough idea, a process that keeps breaking, or a question about what is possible.

Tell me what's happening

  1. Talk through the work.

    What's happening now, who uses the process, and where does it get stuck?

  2. Decide whether it is worth changing.

    Consider the practical value, existing tools, dependencies and the people involved.

  3. Agree a clear next step.

    If there is a fit, we define the scope, investment and responsibilities before work begins.

Let's talk

What's slowing you down?

A process, a property requirement, a project or a question. Tell me what you have in mind.

Add a topic or phone number (optional)

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This sends an inquiry. We'll arrange a time to talk if there is a fit.

Zachary VorstegI typically reply within one business day.

(561) 718-6725 · Email me

A specific need?

There may already be a focused way to help.

These are my specialist ventures. Start with the one that matches your need—or talk to me if the boundaries aren't clear.

Build a custom applicationVorsteg Software CRMs, portals and business apps. Connect existing operationsCustomLab Workflow automation across your tools. Build a local business websitePalm Beach Websites A focused website and direct support. Bring in relevant demandAdsHandled Google and Facebook ad management. Handle incoming callsCallsHandled AI answering and appointment intake. Find a property that fitsProperty work Florida sales associate · Cornerstone Realty.

Looking for the rest? Browse my work and ventures or explore the apps.

Free resources · No email required

Make the next business decision clearer.

Find a workflow worth improving, or explore the numbers behind a decision.

Find your next workflow bottleneck A practical worksheet to map one recurring task, spot the handoff that slows it down, and decide what to improve first.Open the printable worksheet

Working through the numbers?

Templates are starting points. Use your own assumptions, then bring the question they raise.

Explore the full resource collection