Explainers, disclosed AI spokesperson pieces, stills and reels built around your brand and offers. The work below was produced for my own businesses. An annual scope sets the formats, cadence, review responsibilities and publishing destinations, so you know what is being produced and where it goes.
Optional viewing · message and format
Two short examples show how an idea can become a clear message. Play either when you want, or read the transcripts. These demonstrate production choices; they do not establish campaign results.
A message-led example for this site: start with an owner's problem and end with a clear invitation. The workflow is illustrative.
Still copying the same information between tools? Copy. Paste. Repeat.
Start with one bottleneck. Illustrative workflow: Inquiry → Follow-up → Reporting.
Connect the work. Keep a person accountable. One clear point of contact.
Tell Zach what’s slowing you down. Start a conversation at zacharyvorsteg.com.
Sloane is a synthetic spokesperson shown here to demonstrate the format and disclosure. She is not a customer or a testimonial.
Everything about this video is AI. Including me.
On-screen disclosure: Sloane · AI-generated spokesperson · Demo.
01 · Detail reels — one material, one light, one slow move
Each clip is a signature render animated with a single push-in. No text in the frame; the caption carries the words.
02 · Kinetic pieces — the production standard
Two families, so a feed never looks like one trick. Typographic pieces show a line; product-demo pieces show the work being done — a call handled, a lead moving, a search narrowing — with the hand clicking the next step. Each is built from the brand's own claim-locked lines on a brief-verified plate with a licensed bed, and shown here only if it passed the written standard gate. Use each sound button to listen.
Scroll sideways or use the arrows to see all three.
02b · Product-demo family — the work, visibly happening
03 · Signature stills
The aim is a recognizable visual identity paired with a clear offer and a relevant next step. A reel can introduce the brand; the caption explains the offer; the destination gives an interested visitor a way to act.
This collection shows production work across five of my brands. It demonstrates the style and formats available. To assess commercial results, measure destination clicks, qualified inquiries and resulting business alongside the posts.
Cinematic renders in your brand's world, one idea per frame, with a restrained wordmark. Used across the feed, ads and the site.
One material, one light, one slow move: 9:16 clips made from your own stills so motion and stills share a look.
Short typographic pieces that make one point with one line, cut to a measured pace on a brief-verified plate.
A synthetic spokesperson with a consistent visual reference and an approved script. AI disclosure stays on the piece; the persona is never presented as a customer or testimonial.
Hook-first captions per platform, niche hashtags capped, a funnel link where links are clickable.
Plates are checked frame by frame by a vision model; every piece passes a written standard gate before it can post.
Every post is logged with its destination and status. A monthly report says what ran, in plain English.
Production can be included in Operating Layer and Embedded scopes, or agreed as a standalone annual engagement. I work with you on the brand kit, offers, destinations and approval responsibilities. The agreed process covers production, checks, publishing and reporting; the written scope sets the formats and cadence.
04 · From still to post
These examples were produced for my own businesses. The detail reels animate signature stills, kinetic pieces use each brand's written lines, and the explainer illustrates a workflow. Sloane is a disclosed synthetic spokesperson shown as a short production demo.
The look is set by a house style and a written standard. Each format has a purpose: a still establishes the visual world, an explainer carries a message, and a spokesperson delivers an approved script. Synthetic personas are disclosed on the piece and never presented as customers or testimonials.
You approve the brand kit, offers, destinations and publishing permissions. We agree which pieces require your review before posting. Production checks support that process; they do not replace approval of your business claims.
Logo files, colours, the offers you actually want promoted, and access to the social accounts you want used. A brand kit takes one conversation.
Image, video and speech models support our production process. The brief, script, written standard, review and publishing records matter more than a particular model. We agree how those steps apply to your scope.
Annually, against a scope in writing, as part of an Operating Layer or Embedded engagement or on its own. We agree the formats, cadence, destinations, review responsibilities and reporting before work starts. A focused advertising need can be discussed through Ads Handled; production and campaign results are evaluated separately.
Send me one thing you sell and the platforms you care about. I'll reply with what a first month would produce.
Request a conversationI reply within one business day.
